3 ways to write CTAs that drives clicks
Increase your clicks and sign-ups with these 3 call-to-action templates
Hi 👋
A call-to-action (CTA) tells the reader what action to take next: make a purchase, sign up for an event, get in touch with you, etc.
A good CTA should:
be clear and specific
create a sense of urgency
offer value to the reader
Here are 3 ways to write a CTA that encourages your readers to take action so that you can drive more traffic/clicks/sign-ups.
ℹ️ This email will take you 1 min 59 sec to read.
#1 Call to ACTION
the focus is on an action-oriented verb
it motivates the reader to take action
#2 Call to VALUE
the focus is on the value you offer
it shows people what’s in it for them
#3 Cut the OBJECTION
the focus is on removing the reader’s potential objections
it removes all friction and adds clarity
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See you next Sunday,
Roxana
I love your examples and how you break them down. Roxana!
I love those examples. Roxana!